About the Event
Before THE H.E.L.M. became a year-round platform, it began with one room and one conviction: the insights industry needed more honest conversation and less conference convention.
On 29 August 2025, researchers, clients, founders, technologists and operators gathered at Juniper Hall, India Habitat Centre. There was no conventional stage programme to hide behind - only the people doing the work, the questions they carried and the connections that followed.
Event Details
- Date29th August 2025
- Time7:00 PM Onwards
- VenueJuniper Hall
- LocationIndia Habitat Centre, New Delhi
Where It All Began
The first H.E.L.M. gathered the market research industry in Juniper Hall with no conventional stage programme and no slide decks — just the people who do the work, a drink in hand, and the conversations that normally only happen in the corridor.
It set the intention everything since has been built on: participation over presentation, and connections that outlasted the evening.
Voices from the evening
Nine conversations with the people doing the work - on how research is changing, what stays constant, and why curiosity remains the sharpest tool in the room.
Ankesh Saxena
Co-Founder & CBO, Acutus AI Insights
Sometimes the most unexpected opportunities shape the longest careers. Ankesh traced his journey from a chance college opportunity in 1998 to witnessing market research evolve from pen-and-paper surveys to AI and synthetic data. His story is a reminder that while technology keeps changing, curiosity, trust, and learning through people remain at the heart of great research.
On the Night
Appurv Gupta
Stand-Up Comedian
Known for his sharp wit and observational humor, Appurv brought the house down at THE H.E.L.M. 2025 with a set crafted around the quirks of corporate life and market research culture.
Stories worth telling.
The moments from the first evening that people were still talking about on the way home.
The Silent Survey Station
An anonymous survey wall where the room answered the questions nobody says out loud at a conference.
Qual vs Quant at the Bar
A double-bar showdown between qualitative and quantitative insights — settled, loudly, over cocktails.
Moments from the Evening
From the stage and Story Room to the Evolution Wall, lounges, bar and conversations between sessions - this was the evening as the people in the room experienced it.
Who was in the room
THE H.E.L.M. brings together the people and organisations shaping the insights ecosystem.
They were there.
Here is what they took away.
The strongest measure of the evening is what stayed with the people who experienced it.
#nodeathbyppt
Monika Karamchandani
Mondelez
Great conversations, familiar faces, and a very refreshing format. Really enjoyed THE H.E.L.M.
Rajbir Singh
Paradigm Sample
Comedy + conversations + cocktails = perfect mix.
Avanish Kumar
Vivo
Came for the event, left with new connections. #HelloToGrowth
Simran Beniwal & Yamini Khandelwal
Nuuk
Different roles, same space—the industry coming together without the usual noise. #AllInOneRoom
Amit Narula
Imad
The only event where not having a presentation is the highlight.
Chandana Banerji
Senior Freelance Consultant
What the Evening Held
Agenda-Free Evening
A relaxed and unscripted vibe, where spontaneous and rich conversations naturally lead the way.
Cross-Industry Connections
From global research leaders to ops pros, brand visionaries, and agency founders — all in one space.
Interactive Discovery Zones
Engage at the podcast booth, drop insights anonymously at the Silent Survey Station, or laugh it out at our surprise stand-up set.
Curated Vibes & Dining
Great music, hand-crafted cocktails, and an intentionally curated dinner setup to spark unexpected connections.
Frequently Asked Questions
The inaugural H.E.L.M. was held on 29th August 2025 at Juniper Hall, India Habitat Centre, New Delhi, from 7:00 PM onwards.